BRANDING TO ITS FULL ADVANTAGE
Connect with customers how, when and where they want. An integrated campaign combines the latest online technologies with time-tested media to magnify the reach of your message. Your brand strategy will be continually reinforced and in some cases, like for the Petoskey Area Visitors Bureau, bring record-setting results.
PETOSKEY AREA VISITORS BUREAU
The challenge
The Petoskey Area competes with the well-known and more “touristy” destinations of Traverse City and Mackinaw City.
The brand statement
For families caught up in the speed and stress of everyday life, the natural beauty and relaxed pace of the Petoskey Area make it the ideal vacation destination for sharing quality time and creating long-lasting memories.
The theme
RECONNECT.
“In this age of evolving technologies it is probably rare to have a relationship with a marketing communications firm that spans over two decades…but we have with Maxwell + Miller. Our philosophies match up well – they know our market, are up-to-date on trends, and are up on or ahead of the technology curve. They listen and then they deliver targeted, quality products on time and on budget”.
Peter Fitzsimons
Executive Director
Petoskey Area Visitors Bureau
