YOU CAN’T BEAT THE EXPERIENCE

 

You’ll be working directly with senior people who have the backgrounds and know-how to develop strategies and ideas that will make a difference in the marketplace.


 

GREG MILLER
President/Creative Director

Greg began his career in Kalamazoo, MI, then headed to Chicago where he led creative teams at some of the country’s largest agencies. He developed brand strategies and created campaigns for such national brands as Coors, Sunkist, Sears, Kraft and many others. Greg returned to Kalamazoo where, along with managing Maxwell + Miller, he remains a hands-on creative director. He has written and produced print, broadcast and online materials for all of the agency’s accounts.

 

Why that is important to you

You will get strategies and ideas proven to build business. His campaign for Wrigley’s Spearmint Gum won a Gold Award from the American Marketing Association for advertising effectiveness.


 

DAVE EICK
Strategic Partner

Dave oversees the Southfield office and brings a wealth of strategic and marketing expertise to all of our clients. While at major Detroit agencies he supervised the General Motors/GMC Truck retail-marketing program; major portions of Chevrolet, Phillips Electronics and Magnavox accounts; and the Chrysler/Jeep/Eagle National Dealer Group. Dave also is the publisher of X-OLOGY, the official magazine of Automation Alley.

 

Why that is important to you

You’ll be able to tap into the results-oriented experience Dave has gained in two of today’s most competitive categories — automotive and technology.


 

LISA HALL
Account Director

Lisa began her career in marketing at Walt Disney World, where she worked with staff in all divisions, as well as executives ranking as high as the President of Walt Disney Attractions. She then moved to Indianapolis where she was the Marketing Manager for the State of Indiana Tourism Division. Among other duties, she was responsible for tracking the effectiveness of all advertising and promotions. She then joined Maxwell + Miller where she oversees the marketing aspects of the agency’s accounts.

 

Why that is important to you

Going from the in-house agency at Disney, to the client side at Indiana Tourism gives her a unique understanding of strategic branding from both perspectives.


 

DAN WILLOUGHBY
Associate Creative Director

After graduating from the Kendall College of Art and Design, Dan joined a Detroit agency where he honed his skills as an art director. He then went across the lake to Chicago where he created award-winning work for accounts such as Oldsmobile and ERA Real Estate. He then joined Maxwell + Miller where he supervises graphics for all the agency’s accounts.

 

Why that is important to you

Dan’s expertise is solving problems through innovative graphic solutions. Online or traditional, he brings a total commitment to design that connects businesses with customers.


 

RUTH NURRIE
Media Director

Ruth began her career at a radio station in Big Rapids, Michigan. She then moved on to WXYZ in Detroit and WKZO in Kalamazoo. She managed her own agency before joining Maxwell + Miller. Ruth has planned and bought national, regional and local schedules for all the agency’s clients. That includes traditional media as well as online messages on everything from mobile phones to Facebook to websites.

 

Why that is important to you

Whether she’s planning and buying for new media or old, Ruth simply does not believe in rate card costs. Our clients think the money she saves them is her biggest achievement of all.