Lisa began her career in marketing at Walt Disney World, where she worked with staff in all divisions, as well as executives ranking as high as the big cheese — the President of Walt Disney Attractions. She then moved to Indianapolis where she was the Marketing Manager for the State of Indiana Tourism Division. Among other duties, she was responsible for tracking the effectiveness of all advertising and promotions. She then joined Maxwell + Miller where she oversees the strategic and marketing aspects of the agency’s accounts.

Why that’s important to you

Going from the in-house agency at Disney, to the client side at Indiana Tourism gives her a unique understanding of both agency and client perspectives.

Quotable

“Hey, what about the strategy?” She knows that unless we’re saying the right thing, in the right way, to the right people it just won’t work.

Real life

Lisa in very involved with school and after-school activities for her two daughters. So just like her day job, she is constantly organizing this, directing that. Some things just never change.