Lisa began her career in marketing at Walt Disney World, where she worked with staff in all divisions, as well as executives ranking as high as the President of Walt Disney Attractions. She then moved to Indianapolis where she was the Marketing Manager for the State of Indiana Tourism Division. Among other duties, she was responsible for tracking the effectiveness of all advertising and promotions. She then joined Maxwell+Miller where she oversees the marketing aspects of the agency’s accounts as well as spearheading all online activities.
Why that is important to you
Going from the in-house agency at Disney, to the client side at Indiana Tourism gives her a unique understanding of strategic branding from both perspectives.
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