M+M has launched a fully integrated campaign promoting summer vacation packages in the Petoskey Area. TV, radio, billboards, print and a variety of digital media highlight the colors that make the Petoskey Area an all-time summer favorite: the blue of Lake Michigan; the green of the golf courses and wooded trails, the pastel storefronts; and the golden ?million dollar? sunsets. All messages lead to the website at www.PetoskeyArea.com which features every resource needed to plan a trip to northern Michigan.

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