Trout Creek Condominium Resort in Harbor Springs, MI, picked Maxwell+Miller to develop a new brand strategy and brand theme for use in its marketing communications. Based on primary and secondary research conducted by the agency, the recommended theme is “Up North made easy.” The condos at Trout Creek range from 1 to 5 bedrooms, and are situated on acres of wooded land with tennis courts, hiking trails, fishing ponds and a pool. The resort, near Boyne Highlands and Nub’s Nob, is open year-round.

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